The Folklore

Featured Articles

Understanding Clean Beauty and How to Spot Greenwashed Products

More and more today, conscious consumers – mostly of the Gen Z variety – are demanding better from the products they use and the brands that create them. The rise of the wellness and clean beauty sectors have led to consumers making considered choices for not only their personal care, but for the environment.

While the phrase “clean beauty” has many meanings, it is widely accepted that stripped-back or natural ingredients in beauty and skincare products are better than synthetic, aggressive or

Clean Beauty: What It Means and What You Need to Know

Clean Beauty: What It Means and What You Need to Know

Clean beauty is big business. Actor Gwyneth Paltrow has carved out a whole second career as a wellness and lifestyle maven with her company Goop and Brad Pitt recently unveiled his “science-meets-nature” skincare line. Other famous faces including Rihanna, Pharrell Williams and Naomi Osaka have all waded into the beauty industry, all offering simple, effective and sustainable products.

There are more options than ever for conscious beauty c

What Does the Future Hold for Fashion Trade Shows?

What Does the Future Hold for Fashion Trade Shows?

Just like every live event that was affected by the Covid-19 pandemic, the future of trade shows was thrown into question with the shutdown of the economy and essentially all in-person business. Zoom meetings replaced conference rooms and social media became a main point of contact between buyer and seller. The fashion industry, like every other industry, had to reimagine and reinvent itself to fit this new, entirely virtual landscape.

But eve

Kinfolk: How this Customer wears the Warning Tunic by Orange Culture

This week, we’re back with a new installment of our Kinfolk series where we feature different and dedicated customers of The Folklore who have taken pride in their purchases and let us know about it by tagging us on Instagram.

Kinfolk is an invaluable opportunity for us to talk to our customers and learn about their favorite designers, the pieces they love, and how their personal style connects them to The Folklore, by letting them tell their stories, in their own words.

Our Kinfolk this week

Orange Culture Designer Adebayo Oke-Lawal on What Pride Means to Him

After starting Orange Culture in 2011, creative director and designer Adebayo Oke-Lawal has constantly been working to create universal and androgynous garments that combine traditional Nigerian patterns and modern styles that give the wearer the freedom to tell the story they choose to the world. With his designs, Oke-Lawal hopes to advocate for and provide representation and visibility to anyone who feels that their voice isn’t being heard.

His collection for SS21, “The Faces in the Cloud”, w

7 Inspiring Advocates Creating Space for LGBTQIA+ Representation Online

One of the great benefits that social media provides is representation to many underrepresented groups of people from all over the world. It is so important and comforting to see other individuals that look like you or have similar traits or interests on Instagram. The LGBTQIA+ community is large and continuously growing, with people of different races, religious beliefs and ethnicities among its number. From the United States to the UK, there are men, women, non-binary individuals and so many m

7 British Fashion Influencers You Need to Know

The growing number of influencers on Instagram may seem daunting or overwhelming, but the wide variety of them provide the social media audience with different tips and aesthetics as they often focus on interactivity and engagement. Many fashion and style influencers collaborate with other brands and provide transparency regarding what they do and what they wear.

In a big city such as London, there are plenty of people who want to share their lifestyles and interests with a global audience, whi

20 African Fashion Brands You Should Know About

As editorial assistants for The Folklore, we have come to learn that African fashion is just as diverse as the continent itself. The Folklore, an online concept store founded by Amira Rasool in 2018, has become a hub for discerning shoppers looking for high-end and emerging African fashion and design brands. Created with the aim of reflecting the diversity of Africa's contemporary urban landscapes and unique design aesthetic, The Folklore enhances the visibility of the continent's thriving fashi

Galerie Lakaye: The Black-Owned Gallery in LA Putting Haitian Art on the Map

Every year, Haitian Heritage Month is celebrated in May, in the United States, to recognize the culture, history and legacy of the Caribbean country. It’s an annual opportunity for Haitians and members of the diaspora to rejoice in the rich culture, distinct art and delicious food of Haiti and its people, without needing a passport. One of the many contributions that Haiti has made to the world is in the form of art. Haitian art, due to its depictions of African roots and strong Indigenous influ

Our Folklore: Kanyinsola Onalaja on Reinterpreting African Craft for the Modern World

Growing up in Nigeria, Kanyinsola Onalaja did not always have dreams of working in fashion. When she left for school in England, she believed that she would go to Cambridge University and become a lawyer. For her, design was just a creative outlet after her mother taught her to draw and exposed her to the textile industry. Eventually, she realized her passion and decided to study fashion in London at the Istituto Marangoni and 3D pattern cutting at Accademia di Costume E Moda in Rome. Kanyinsola

Introducing a First Look at Fruché’s Spring/Summer 2021 Collection, Ibeji

In Yoruba culture, twins are coveted as royalty, and their births are seen as blessings. Ibeji is the name used for an Orisha, or a spirit, representing a pair of twins, and their statues were worshipped just as twins born in Yoruba land were. The firstborn of the twins is known as Taiyewo, or Taiwo, and the second is known as Kehinde.

Growing up in Lagos, Fruché’s creative director and designer Frank Aghuno and his twin brother, Dricky, experienced the superior treatment firsthand. “People wou

Nigerian Designer Andrea Iyamah on the African Roots Behind Her SS21 Harvest Collection

Over the past decade, Nigerian fashion designer Andrea Dumebi Iyamah has cultivated a brand that not only celebrates her African roots but aims to cater to all adventurous women around the world. The eponymous Andrea Iyamah (A.I.) brand produces everything from resort and swimwear to accessories and other ready-to-wear items using bold colors and retro classic silhouettes. The designs draw from ethnic culture and nature, paying close attention to quality and detail, while trying to add a modern

Kinfolk: How this Customer wears the Organza Print Shirt by Atto Tetteh

This week, we are happy to bring to you a new and exciting series on The Folklore – Kinfolk. We will be featuring some of The Folklore’s dedicated shoppers, who have proudly shown off their new purchases on Instagram and tagged us to let us know.

We are taking this opportunity to talk to our customers and learn about their favorite pieces, the designers they love, and how their personal style connects them to The Folklore, by letting them tell their stories, in their own words.

Our first Kinfo